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COMMUNICATING IN A CONFUSING AND UNCERTAIN WORLD
How do communicators orient themselves in an increasingly uncertain and confusing world? How do they respond to events and changes as they happen? What are strategies for crafting impactful messages and reaching audiences when most of what we know may no longer be valid or appropriate? Complexity communication is an emerging communication paradigm that incorporates systems thinking and human systems dynamics. It investigates and advocates for an approach to communication that recognises the dynamic interconnectedness and interdependence of all components in a communication system and acknowledges the existence of ‘wicked problems’ that are challenging to define and may not have clear solutions or outcomes.
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