PRACTICE & METHOD
TOROA explores specialist practices and research methods in and for media and communication research.

COMPUTER-ASSISTED QUALITATIVE VISUAL ANALYSIS
2024
Matt Guinibert developed a workflow that automates the qualitative visual analysis of large image datasets using GPT-4 Turbo and Google Cloud Vision.

SOCIAL MEDIA CRITICAL DISCOURSE ANALYSIS
2023
Philippa Smith explored Social Media Critical Discourse Studies as an analytical framework for analysing digital discourses online and across social media platforms.
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MASSIVE USER INTERFACE DESIGN
2021
Justin Matthews developed a seamless physical-to-virtual massive user interface for designing, managing, and navigating large sets of data.

ETHNOGRAPHIC COMMUNICATION ANALYSIS
20 May 2021
Helen Sisson demonstrated how ethnographic communication analysis can be used to analyse workplace interactions in the newsroom.

CREATIVE PRACTICE-BASED RESEARCH
August-November 2019
In the first TOROA.TALK season, Gudrun Frommherz demonstrated and discussed professional and creative practice as research methodologies.
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INTERACTIVE POSTERS
July 2018
Justin Matthews and Gudrun Frommherz demonstrated their concept of interactive learning posters, which they have developed for research exhibits and technology-assisted learning and teaching.
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VISUAL RESEARCH
October-November 2016
Gudrun Frommherz presented visual research methodologies and analysis tools for visual discourse studies and qualitative image analysis.
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VIDEO ETHNOGRAPHY
September 2016
Helen Sissons introduced custom methods for conducting effective video ethnographic data collection and analysis in journalistic field research.
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